Turismo estivo nel 2025: dove vanno gli ucraini e come scelgono le loro vacanze durante la guerra

La guerra ha cambiato le preferenze dei turisti e alcune destinazioni sono diventate le più popolari. Scopri perché gli ucraini scelgono i Carpazi, la regione di Lviv, il Zakarpattia e il Podillia, come si sta riprendendo la regione del Mar Nero e cosa attrae i visitatori verso percorsi gastronomici ed eco-compatibili

Scegli un tour in Ucraina per ogni gusto

ACQUISTA

Despite the dangers and constant challenges, Ukrainians continue to travel. The summer of 2025 confirms that domestic tourism in Ukraine is not just staying afloat, but is growing.

Short trips within the country have become a way for many to recharge their batteries — physically, emotionally, and psychologically.

Western Ukraine is the undisputed leader of the season

For the fourth year in a row, Ukrainians prefer the western regions — Lviv, Ivano-Frankivsk, Zakarpattia, Bukovina, and Ternopil. This is reported by the State Agency for Tourism Development of Ukraine.

These regions combine relative safety, developed tourist infrastructure, and unique landscapes.

The Carpathians remain the main magnet for travelers. Verkhovyna, Yaremche, Slavske, and Bukovel offer active recreation, cycling routes, mountain hiking, and wellness programs. This summer, there is a special focus on spa services, relaxation programs, and gastronomic tours.

Zakarpattia surprises with new formats: the “Castle and Wine Route” combines history, wine tasting, and local cuisine. Berehove and Khust are becoming centers of cycling tourism with a developed network of eco-routes.

Lviv region is betting on the “Travel with Taste” program, where tourists discover craft cheese factories, bakeries, and wineries, immersing themselves in an atmosphere of authenticity.

Are you dreaming of an exciting trip to Ukraine? Visit Ukraine portal has a lot of tours to the most interesting parts of our country!

Conquest of Hoverla: Touch the sky

Hoverla is the highest peak in Ukraine, which attracts hundreds of tourists every year. In spring, it offers an incredible view of the Montenegrin ridge, and the climb allows you to test your endurance.

About the tour ‘Climbing Hoverla’:

● Locations: Mount Hoverla, Yaremche.

● What's included in the tour: professional guide.

● Dates: the tour is held regularly, please contact Visit Ukraine managers to find out more about the dates. To book or find out more about the tour, please contact the managers: WhatsApp/Telegram.

Mount Khomyak: climbing to great beauty

Mount Khomyak is a great option for those who want to climb mountains but don't have much time or experience. This route passes through mixed forests, meadows and high mountain rocky areas, and offers an impressive panorama from the top. 

About the tour ‘Climbing to Khomyak’:

● Locations: Mount Khomyak, Tatariv.

● What's included in the tour: accompaniment by a professional guide, recreational fees in nature reserves.

● Dates: the tour is held regularly, please contact Visit Ukraine managers to check the dates. To book or find out more about the tour, please contact the managers: WhatsApp/Telegram.

Mysterious Spytsi and Lake Nesamovyte: fascinating places

The Carpathians are famous for their unspoilt nature, and the route to Mount Shpytsi and Lake Nesamovyte is striking in its mysticism. The majestic rocky peaks, clear lakes and legends of this region will make this trip unforgettable.

About the ‘Shpytsi-Nesamovyte’ tour:

● Locations: Ivano-Frankivsk, Silver Falls, Big and Small Huk waterfalls, Verkhovyna brewery, Mount Shpytsi, Lake Nesamovyte, Probiy waterfall, Yaremche.

● What's included in the tour: transportation by comfortable vehicles, hotel accommodation, excursions, professional travel guide, insurance.

● Dates: March - July 2025. To book or find out more about the tour, please contact our managers: WhatsApp/Telegram.

Central Ukraine: routes of peace and authenticity

Cherkasy, Poltava, Zhytomyr, and Podillia regions are also trending this summer. Tourists are attracted by the combination of accessibility, tranquility, and picturesque nature. Cherkasy offers boat trips on the Dnipro River, historical tours “along the paths of Shevchenko,” and routes from the Cossack era.

Podillia's “small town routes” are the discovery of the season: ancient castles, wooden churches, and natural parks are ideal for those who appreciate depth and authenticity.

Kyiv and the surrounding region remain popular for short weekend getaways. Hiking and biking trails, festivals, ethnic events, food tours, and Ivan Kupala in Pirogovo combine nature, culture, and comfortable infrastructure.

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Black Sea coast: the sea with restrictions

Despite the risks, 11 beaches have opened in Odesa, with several more on the way. All locations are equipped with new safety standards: fenced swimming areas, lifeguard stations, and warning systems. At the same time, the popular resorts of Zatoka and Karolina-Bugaz remain closed due to the threat of shelling. Odessa is focusing on city tours, festivals, and gastronomic routes.

What will Ukrainians choose in 2025?

The demand remains the same: short trips for a few days, historical and gastronomic tours, outdoor recreation, wellness, and eco-friendly formats. Festivals and trips with elements of local culture are at the top of the list.

Domestic tourism today is not just entertainment, but a way to support the economy, communities, and one's own mental and emotional balance. Despite the challenges of war, Ukrainians are finding opportunities to travel, discover new places, and experience life.

On the Visit Ukraine portal you will find hundreds of author's tours, excursions and unique trips throughout the country - from the Carpathian peaks to the Black Sea coast.

Experience Ukraine for real - with Visit Ukraine it's easy!

Let us remind you! You can discover Kamianets-Podilskyi in a completely new way if you choose thematic tours with professional guides. Atmospheric streets, legends, gastronomy and incredible landscapes will give you a completely different view of this historical city. We have already talked about the most interesting routes and excursions in Kamianets-Podilskyi, which are definitely worth visiting.

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

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