The most affordable European destinations for winter travel in 2025

War

Table of contents

Sofia, Bulgaria
Budapest, Hungary
Riga, Latvia
Sarajevo, Bosnia and Herzegovina
Krakow, Poland

The most affordable European destinations for winter travel in 2025

Winter 2025 opens up new, more ‘honest’ travel destinations — without crowds, inflated prices, and overloaded fairs. While classic European capitals are becoming increasingly expensive, several atmospheric cities offer comfort, authenticity, and affordable holidays even in high season. Find out which European destinations will be the most budget-friendly this winter and what you should definitely see in each of them

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When Europe lights up with millions of lights and classic Christmas capitals such as Vienna, Prague or Munich become unaffordable, many people look for alternatives — warm, cosy, atmospheric cities where prices do not skyrocket and the spirit of winter is even stronger. In 2025, there are many such destinations, each offering its own special travel experience: quiet streets, local traditions, low average prices and the opportunity to see Europe without the crowds and hustle and bustle. Below is a selection of affordable and truly atmospheric cities that are ideal for a winter weekend getaway.

When planning a Christmas weekend in Europe, ensure peace of mind during your trip with travel insurance from Visit Ukraine. With insurance, you can fully immerse yourself in the holiday atmosphere, enjoying the markets and architecture without worrying about unexpected expenses.

Sofia, Bulgaria

The Bulgarian capital has been one of the cheapest cities in the EU for several years now. Sofia is especially cosy in winter: the snow-covered centre smells of baking, the narrow streets of the old town are illuminated by the soft light of shop windows, and the contrast between ancient ruins and modernist facades creates a special magic.

Here you can visit museums at a bargain price — many offer ‘happy hours’ after 4 p.m., and the National Gallery uses a single ticket for several branches. The main winter symbol remains the Alexander Nevsky Cathedral: under the snow, it looks monumental, almost fairy-tale-like.

And just 30 minutes from the centre is Vitosha Mountain, which in winter becomes one of the cheapest ski resorts in Europe. Equipment rental costs a fraction of what it does in the Alps, and the slopes are suitable for both beginners and confident skiers.

Average budget for 2 days: €110–230

Budapest, Hungary

Leaving the political context aside, Budapest's tourist appeal in winter is undeniable. The city is famous for its hot baths, where you can swim in the open air surrounded by Baroque arches, even in the snow. The most famous are Széchenyi and Ruszvord.

In winter, it is especially advantageous to purchase a Budapest Card — it gives you free or very cheap access to dozens of museums and includes transport. This is a lifesaver when it's freezing outside. Families can enjoy interactive pavilions, miniature towns and cosy cafés along the Danube.

Verecsegy Square is transformed into one of Europe's best winter fairs, where you can taste goulash, kürtőskalács and hot punch.

Average budget for 2 days: €110–220

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Riga, Latvia

In winter, Riga looks like it was painted especially for a Christmas card: Art Nouveau houses, quiet streets, cafes with spicy pastries and the harsh Baltic Sea a few kilometres away.

Museums often offer free days or discounts when you buy tickets online, which is a convenient way to save money. The old town is small and is entirely listed by UNESCO, which means you can see its main attractions and have lunch in a cosy Latvian restaurant in a day.

Dom Square is home to one of the most atmospheric Christmas markets, offering hot currant liqueur, pies, smoked meats, and Christmas crafts.

Average budget for 2 days: €130–170

Sarajevo, Bosnia and Herzegovina

Sarajevo is one of the cheapest and most unusual winter destinations in Europe. There is no tourist hype here, but there is authenticity: steam rising from coffee, the smell of spices from the old Baščaršija market, narrow streets with Ottoman heritage and majestic Austro-Hungarian facades.

The city offers great combo tickets to Ottoman-era museums and extended opening hours on weekends. It's the perfect place for those who want a deep cultural immersion without breaking the bank.

Be sure to try Bosnian coffee, čevapi and hot salep at the local market — these are the familiar flavours of the city in winter.

Average budget for 2 days: €100–130

Krakow, Poland

Krakow in winter is like a medieval fairy tale: mulled wine in the Market Square, the clatter of hooves on the cobblestones, bright facades around St. Mary's Basilica. The city is incredibly multicultural: Jewish Kazimierz, Austrian defence systems, Jagiellonian tradition — all intertwined in a single walk.

Museums offer free days, Wawel Castle reduces its prices by almost half in winter, and walking routes are suitable for all age groups. Families with children can easily make plans thanks to warm cafes and museums, while pensioners will appreciate the flat terrain and accessible transport.

Average budget for 2 days: €120–160

To make your Christmas trip not only unforgettable but also safe, choose travel insurance from Visit Ukraine. It covers unforeseen situations — from medical expenses abroad to transport delays or lost luggage. With our insurance, you can relax and enjoy holiday markets, mulled wine, and winter walks without worrying about unexpected expenses.

Remember! Winter in Ukraine is a time for cosy trips, thermal pools, atmospheric cities and fairytale landscapes. Even on a small budget, you can find locations that will give you vivid impressions and a break from the hustle and bustle. Learn more about the best places for winter travel in Ukraine.

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