Where to go in Europe on Black Friday: the best cities for shopping

Black Friday is the perfect time to travel around Europe and find great deals. Find out which cities offer the best discounts, atmosphere, and convenient shopping routes

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Black Friday is one of the most popular times for Ukrainians to travel to Europe — sales, Christmas markets, and the pre-holiday atmosphere make this weekend truly profitable and exciting. We will tell you which European cities offer the best discounts, where to find your favorite brands, and how to combine shopping with sightseeing and cultural activities.

Milan: the fashion capital and top shopping destination

Milan traditionally remains the most popular destination for those who want to update their wardrobe with maximum discounts. On Black Friday:

● on Corso Buenos Aires, discounts reach 30-70% in the mass market and premium segments;

● in the Galleria Vittorio Emanuele II, you can find offers on luxury brands;

● the Serravalle, Scalo Milano, and Fidenza Village outlets offer discounted prices even on new collections.

A trip to Milan is an opportunity to combine business with pleasure: shopping, walks through the historic center, and gastronomic tours.

Berlin: Christmas markets and large shopping centers

Berlin is ideal for those who want not only discounted items but also a real festive mood. The KaDeWe, Alexa, and Mall of Berlin shopping centers, as well as dozens of local stores, offer discounts on clothing, cosmetics, and electronics. At numerous Christmas markets, you can buy gifts, decorations, and treats for the holidays.

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London: the largest Black Friday in Europe

London is one of the leaders in terms of discounts. All price segments are covered here:

● Oxford Street, Regent Street, and Covent Garden are the top locations for shopping;

● Westfield London and Westfield Stratford City — real mega malls with thousands of stores;

● discounts are available for both mass-market and premium brands.

In addition, the city is especially attractive during this period thanks to Christmas installations and a festive atmosphere.

Barcelona: warm weather and comfortable shopping

In Barcelona, Black Friday is not only about discounts, but also an opportunity to enjoy walks in the pleasant November climate. The main shopping areas are Passeig de Gràcia, Portal de l'Àngel, and El Corte Inglés. Autumn sales include clothing, footwear, accessories, and electronics.

The city is perfect for a weekend getaway — the sea, architecture, and gastronomy make shopping even more enjoyable.

Warsaw: a budget-friendly and close option

If you want to minimize travel expenses, Warsaw is one of the best options. The Złote Tarasy, Arkadia, and Mokotów shopping centers traditionally hold large sales. Warsaw is also close to Ukrainians because logistics are as simple as possible, and prices are more affordable than in Western Europe.

Paris: luxury shopping and the magic of the pre-holiday city

Black Friday in Paris is a unique opportunity to purchase luxury brands at significant discounts at Galeries Lafayette, Printemps, Le BHV Marais, as well as at flagship stores on the Champs-Élysées.

At the end of November, Paris is already buzzing with pre-Christmas atmosphere: shop windows are lit up with installations, and an evening stroll through the city becomes a special part of the trip.

Tip: if you are planning to travel by car, don't forget your Green Card — this is mandatory international insurance for entering EU countries. The most convenient way to get it is online at Visit Ukraine: the policy arrives by email in a few minutes, is valid in all EU countries, and allows you to avoid fines at the border. It's convenient and saves time when traveling during peak tourist traffic.

We remind you! Visit Ukraine is joining the global sale and launching discounts of up to 50% until Black Friday 2025. Read about available promotions on insurance, tours, merchandise, and legal services, and how to take advantage of great deals in November.

Photo: Getty Images

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