World Tourism Day: results of work and new horizons with Visit Ukraine

World Tourism Day is an opportunity to sum up the year and share the main achievements in the field of travel. The Visit Ukraine portal tells us what foreigners and Ukrainians were interested in, which countries most often visited Ukraine, which destinations became popular, and what new services appeared for travelers. Find out why tourism remains a symbol of recovery and how VU makes travel comfortable

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Every year on September 27, the world celebrates World Tourism Day — a holiday dedicated to travel, discovery, and cultural exchange. This day has special significance for Ukraine: even in times of war, tourism remains a bridge between countries, and interest in our country is growing.

The Visit Ukraine portal, as the main information and tourism resource for Ukrainians and foreigners, sums up the year and shares the results of its work.

A year of tourism with Visit Ukraine: what interested Ukrainians and foreigners

Over the course of the year, the Visit Ukraine hotline received thousands of inquiries. So let's share with you some of the most interesting questions we received from foreign citizens from different corners of the globe:

- How to get to Ukraine in 2025?

- Is it safe to travel to Ukraine today?

- Which regions of Ukraine are relatively peaceful?

- What documents are required to enter Ukraine in 2025?

In addition, many visitors to the country were interested in obtaining a residence permit in Ukraine.

Interesting fact: every second foreigner who comes to Ukraine is a user of the Visit Ukraine website. This proves that the platform has become the main tourist guide and information center.

The requests from Ukrainians were of a different nature. The most common questions were about: returning home; obtaining temporary protection in the EU; minors traveling abroad; protection in another EU country; returning minors without parental accompaniment.

These statistics show that tourism today is linked to issues of security and migration processes, but interest in our country as a tourist destination remains high.

Who will travel to Ukraine in 2025? Top 10 countries

In 2025, tourists from different parts of the world visited Ukraine together with Visit Ukraine. In particular, among the EU countries from which visitors came to us most often were Poland, France, Denmark, Spain, Germany, Hungary, and Austria. Among the Scandinavian countries was Norway. Tourists also came from the US and China.

Our team is grateful to everyone who chose to travel with us, and we continue to develop Ukrainian tourism for everyone — both citizens and guests from abroad.

Tourism as a symbol of recovery

Despite the challenges, interest in Ukraine is growing, and tourism is gradually recovering. For Visit Ukraine, this has been a year of thousands of consultations, dozens of tours, and new partnerships, proving that the country remains in the global spotlight.

In particular, we organized hundreds of tours around Ukraine, both for foreign guests of our country and for our compatriots.

The top destinations chosen by tourists were:

- Deoccupied cities;

- Sightseeing tours of Kyiv;

- Sightseeing tours of Lviv;

- Sightseeing tours of Odesa;

Our original tours were also very popular, including:

- “From Sophia to St. Michael's”;

- “Invincible Kyiv”;

- “Evening Lviv” and dozens of others.

Currently, Visit Ukraine continues to actively develop new tourist destinations that are safe for travel: Uzhhorod, Kamianets-Podilskyi, Zakarpattia, and other regions that attract both Ukrainians and foreign travelers.

In addition, our team organized three press tours during the year, which became important events for promoting Ukraine in the world.

Photos from press tours by Visit Ukraine

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New opportunities for travelers

Traveling becomes more convenient when you have modern planning tools at your disposal. That is why Visit Ukraine has already introduced several innovative services in 2025 that make it much easier to prepare for trips:

• Our own ticket and hotel booking system. Now you can find and book tickets for transport or accommodation directly on our website, without intermediaries or additional commissions. It's fast, transparent, and profitable.

• Personal user account. All your bookings, documents, insurance policies, and order history are now in one place. Convenient access from any device — and no paperwork.

• Audio playback of articles. We have taken care of those who like to consume information on the go. Turn on audio materials and listen to tips, news, and instructions even while traveling or walking.

• Online AI assistant for quick answers. Thanks to integration, you get instant answers to any questions — from entry requirements to choosing a tour or booking a hotel. It's your personal assistant, available 24/7.

And this is just the beginning! We continue to update the service so that every trip with Visit Ukraine is not only safe, but also as comfortable, modern, and affordable as possible.

Next year, VU plans to develop its areas of work even more actively: expanding its range of tourist tours, strengthening partnership programs with hotels and transport companies, and improving its consulting and information services.

We want every guest, whether Ukrainian or foreign, to be able to easily plan their trip, get up-to-date information, and discover the real Ukraine.

Remember that today, with Visit Ukraine, you always have a reliable travel partner. On our portal, you can quickly and conveniently purchase airline and bus tickets, arrange insurance for travel to or from Ukraine, book hotels, and obtain the necessary documents for car travel: a Green Card, motor insurance or mini Hull Insurance. 

We combine all the key services for comfortable and safe travel to make your trip to Ukraine or abroad easy, affordable, and enjoyable. May your travels open up new horizons, and may Ukraine always remain on the map of dreams for travelers from all over the world.

Happy World Tourism Day!

Want to know more? Read the latest news and useful materials about Ukraine and the world in the News section.

We recommend purchasing it for a safe and comfortable trip to Ukraine: 

Visit Ukraine Insurance – insurance covering military risks for entry and travel in Ukraine;

Visit Ukraine Car Insurance – car insurance with extended coverage in Ukraine;

Visit Ukraine Legal Advice – comprehensive legal support on entry to Ukraine;

Visit Ukraine Tickets – bus and train tickets to/from Ukraine;

Visit Ukraine Tours – the largest online database of tours to Ukraine for every taste;

Visit Ukraine Hotels – hotels for a comfortable stay in Ukraine;

Visit Ukraine Merch – patriotic clothing and accessories with worldwide delivery.

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