How the largest beauty event of the year, ÉLAN ASIA SHOW 2025, took place in Antalya

ÉLAN ASIA SHOW 2025 brought together the brightest representatives of the global beauty industry in Antalya, offering a week of championships, workshops, conferences, and celebrations of the brand's 10th anniversary. This article covers the main events, emotions, and achievements of the participants, as well as the role of the partners who made this event possible. Find out why ÉLAN has become a true philosophy of beauty and inspiration

From October 15 to 21, Antalya transformed into the center of the global beauty industry. It was here that professionals from around the world gathered to take part in ÉLAN ASIA SHOW 2025 — an event that united championships, a BEAUTY CONFERENCE, a workshop, BEAUTY TALKS, themed parties, and the celebration of the 10th anniversary of ÉLAN — a brand that has been setting standards, shaping trends, and bringing together the brightest representatives of the beauty community for a decade.

The event was supported by its partner, Anta Group — an international company and leading developer specializing in investment real estate with extensive experience across various sectors.

Networking, the sea, and the ÉLAN atmosphere

The first day unfolded in a mood of harmony and ease. In the trade zone, guests had the opportunity to test products by ÉLAN, LAvHAIR, disAL, as well as partner brands teens only, Bilobrov Care, YA.VILNA style, and alÍs. Visitors explored new releases, exchanged professional experience, and built a community united by a shared love for beauty.

The evening of the second day opened with the POOL PARTY “ÉLAN BLUE ME UP” — a vibrant poolside event filled with laughter, music, and a wave of powerful emotions.

Yoga, championships, and new discoveries

The next day began with Kundalini yoga — a practice that helped participants restore their energy before a busy schedule. During the ÉLAN Championships, the best masters of the industry took the stage: brow artists, lash lift specialists, and makeup artists. They competed in the categories BROW PRO, BROW LAMINATION, LASH LIFT, HOLLYWOOD MAKEUP, and BRIDAL FULL MAKEUP, demonstrating a level of mastery that inspires.

A particularly touching moment was the children’s championship GLAM STARS — young talents confidently presented their work, proving that the love for beauty has no age.

A true explosion of energy came with the High League Championship for ÉLAN brand technologists — ÉLAN GAMES. Squid Game–style challenges turned the competition into a spectacular show filled with humor, excitement, and adrenaline.

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A moment of triumph: awarding the winners

The awards ceremony for the championship winners became the emotional high point of ÉLAN ASIA SHOW 2025. Under loud applause, participants stepped onto the stage to receive trophies, medals, and gifts. It was an evening of pride and recognition: proof that dedication, learning, and belief in one’s abilities always bring results. The greatest victory here is the growth that comes with ÉLAN.

BEAUTY TALKS, BEAUTY CONFERENCE, WORKSHOP: knowledge that inspires

The open BEAUTY TALKS sessions became the intellectual core of the event.

The “Salon Business” block brought together practical insights from Olena Kurchyna, Victoriya Bilobrov, Olena Martynenko, and Anna Prykhodchenko.

Ivanna Polishchuk, Iryna Lehkobyit, Olena Komisarenko, and Liza Krasnova shared their expertise on promotion, sales, and personal branding — offering real tools for working with Instagram.

The psychological side of the profession was highlighted by Olena Adamova, Tetiana Strypko, and Olha Klimova — reminding everyone that inner balance is the foundation of beauty.

During the BEAUTY CONFERENCE, the stage hosted some of the most renowned experts:

Anna Kravchenko, Olena Kurchyna, Lera Ruma, Nataliya Teleschuk, Natali Frekautsan, Iryna Pohodina, Olena Adamova, and Roman Bahatskyi.

Their presentations served not only as a source of knowledge but also as a powerful drive for growth and inspiration.

At the workshop, ÉLAN’s top technologists showcased their signature techniques, sharing formulas and process insights. It becomes clear here why ÉLAN is not just a brand, but a true school of mastery.

WHITE PARTY: lightness and freedom

After days of competitions and learning, it was time to let go and simply enjoy. The WHITE PARTY became a symbol of lightness and unity. Dressed in white, under music and neon lights, guests laughed, danced, and lived the moment.

Balance and movement

Between events, participants restored their strength under the sun, joined stretching sessions with Anastasia Davshan, and explored femininity through movement and music in a dance workshop led by Tetiana Dankovykh.

ÉLAN BIRTHDAY GALA NIGHT & MISS ÉLAN FINAL — the culmination of the week

The grand finale was ÉLAN BIRTHDAY GALA NIGHT & MISS ÉLAN FINAL — an evening filled with radiance, emotion, and gratitude.

The Miss ÉLAN final became a symbol of confidence, beauty, and feminine strength.

The concluding ÉLAN BIRTHDAY AFTER PARTY wrapped up the week with an explosion of energy — music, lights, and a sense of unity shared by hundreds of attendees. The event was organized with support from the international real estate developer Anta Group.

This week in Antalya proved that ÉLAN is more than professional cosmetics for brow and lash artists — it is a lifestyle philosophy, a community, and a celebration of beauty in all its forms.

We extend our sincere gratitude to the partners of ÉLAN ASIA SHOW 2025: LAvHAIR, disAL, C-LAB, Molfar, profi_videosvitlo_ua, ZL JEWELRY, Ya.Vilna, SHEMAX, COINCHANGE, alís, and teens only for their valuable contribution to the event!

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